As much as I’d love to make some comment about how much fun I had watching football this past weekend, I didn’t, so I won’t. Let’s just say I’m about to the point of getting ready for basketball season.

Anyway, I wanted to drop a quick note to let you know I’ve got the Champion’s Circle ready to go.

Now I’d normally write up some fancy email trying to convince you to give it a try, and I may do that in a few days. But I’m a pretty straightforward guy and more than anything I want you to take a look at it cuz I know it can help you grow you business. Plus, if you get in now you’ll save a fortune over the life of your membership as a ‘Thanks’ for helping me get it fine-tuned.

You can get all the details about what’s included in the Champion’s Circle and sign-up right here:

http://www.lawncarechampionscircle.com

A few quick notes.

First, I decided NOT to offer the huge discount on the Silver level membership. I just decided it’s already a small price to pay for what you’ll get out of it, so there’s no introductory price with that one. The monthly price will be $19.95.

Second, the $29.95/mo price for the Platinum Level is NOT reflected on the sales page. You won’t see that price until you go to signup. Also, this price is GOOD FOR LIFE. That means you’ll only pay $29.95 for as long as you maintain your membership.

Third, there are only 25 memberships available at the $29.95 price before it’s gone forever. After the first 25 are gone I’ll start raising the price until eventually, the fee will be $97/mo. Even at that price I’d like to think it’ll still be a steal.

Fourth, the site is still in BETA, which means it’s not a completed product. There’s already quite a bit of information available, but I’ll be adding a lot more over the next few days. One of the reasons I’m offering such a HUGE initial discount is because I need your help getting things fine tuned before I turn lose a huge advertising campaign I’m planning near the first of the year.

As an initial member I’ll be relying on you for feedback and commentary on things. I’ll be looking for you help to get things ‘right’. So I’ll need your patience, understanding, and assistance for the next few weeks and maybe months.

http://www.lawncarechampionscircle.com

Anyway, go check out the sales page and I hope to see you in the Champion’s Circle!

Bookmark Me!

It’s the middle of the week and I debated whether or not to send a quick marketing thought today, and when it came right down to it I figured you could always just ignore it if you’re tired of hearing from me.

Anyway, here’s a real quick marketing tip for today.

If you think having an ad in the phone directory is a complete waste of money, you’re not too far from the truth. While it is losing popularity with many people because of the internet (you do have your website, right?), it still garners a decent bit of attention. So it’s not a complete waste to run an ad there.

However, if you’re going to run an ad in the phone directories, please, DON’T be like everyone else. In fact, here are 6 quick tips to help you maximize the return on your phone directory investment:

1. Use an attention grabbing headline and NOT your company logo at the very top. This is the most valuable piece of real estate and it’s totally wasted space if you put your logo there.
2. Be sure to make an offer. Don’t just list your services. Give the people reading your ad an incentive to pick up the phone and call. And make it something more than just the ‘Free Estimate’ that everyone else offers.
3. Tell your prospects EXACTLY WHAT TO DO. Don’t assume they know they need to pick up the phone. Tell them to call and the times to call.
4. Include some type of third party endorsement or testimonial. Let your satisfied customers tell your story for you.
5. Whatever you do, DON’T let the ad rep design your ad for you. It’s a guaranteed waste of money if you do.
6. Look at every other ad in the ‘Lawn Care’ or ‘Landscaping’ section, and do the complete opposite. Chances are as you start looking at the ads your eyes will start to go cross-eyed because all the ads look so much alike.

So, if you do have the budget to advertise in the phone book, follow these 6 steps and I GUARANTEE you’ll see a vast improvement over anything else you’ve run previously.

And even if you don’t plan to advertise in the phone directory, these are still some good marketing principles to follow!

Bookmark Me!