One of the BEST ways to engage your prospects and customers and to stand ABOVE the crowd is to engage your personality in all your marketing efforts. If you don’t, you easily get lost in the crowd and are losing countless new customers.Here’s a post from one of the many blogs I read. This chics a copywriter (someone that writes sales letter, ads, etc.) and she really knows what she’s talking about.
And it doesn’t matter that you’re in the Green Industry! Injecting personality into your business NO MATTER the industry is CRITICAL to standing out in today’s competitive marketplace.
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Are you getting and keeping customers the way you’d like to?
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Are you making yourself the star in your own show?�
If you, the business owner or CEO, are not the STAR … you’re not getting and keeping all of the customers you should be.
What do I mean by that?� I mean that you should be selling YOU … not your products or services!
Let’s face it, most of the time there aren’t that many real differences between one product and another.�
One dentist is about the same as another.��And one automobile does pretty much the same thing as the others do …they all run on some kind of fuel, have 4 tires, windows and doors, yes?
So, the thing that sets one product or service apart from the rest is YOU.�
Have you developed a unique character that folks will really like, trust or find amusing?
Are you a bit edgy?� Are you funny?� Do you have some kind of quirk that your customers would be drawn to – IF they knew about it?
People Buy From You Because of YOU! |
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