With Thanksgiving just days away, I’ve been thinking a lot about the importance of letting your customers know just how much they mean to your business.  In fact, it could be the MOST important element of any successful marketing plan.

I know I’ve talked a lot recently about the importance of developing a solid relationship with your customers, but it really can’t be stressed enough.  That being said, I’ve decided to list several different ways you can let your customers know just how important they are to your business.

• Send them a ‘stick’ letter after their first purchase – A stick letter is simply a letter, postcard, or other small ‘something’ letting them know you appreciate their business, you hope they were satisfied with the service, and the fact you look forward to continuing to serve them.

• Communicate with them EVERY month.  And an invoice DOESN’T count!  You’ve got to do something above and beyond what they would receive from any other LCO.  It could really be anything, but I highly recommend a monthly, hard copy newsletter you send via snail mail.

If you’re not sure where to start, I do offer a newsletter template each month you can easily customize for your business.  You can get more details here: 

• Call them periodically to check on them and their service.  You’ll solidify many relationships by simply taking the time to reach out to your customers to find out what they think.  And if you’re expecting them to reach out to you to let you know what they’re thinking, you’re crazy.

• Send them an unexpected greeting card.  Again, it’s the small, unexpected surprises that really build relationships and by sending a ‘Grandparents Day’ card (just an example) with a reason why the ‘holiday’ made you think of them would be a HUGE hit.

• Stop by a day or 2 after a service visit to review the work and get their feedback.  Like the phone call, it’ll really go a long ways towards demonstrating your commitment to providing exceptional service.

So, as Thanksgiving comes and goes this week, take a few minutes to think about some ways you could express your appreciation to your customers.

If you’re at a total loss, I’ll be adding some GREAT customer appreciation campaigns and tools this weekend.  And even though Thanksgiving won’t be coming around for another year, these are resources you could and SHOULD be using year round.

Anyway, have a great next few days and if you’ll be traveling ‘over the rive and through the woods,’ I hope you do it in safety.

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As much as I’d love to make some comment about how much fun I had watching football this past weekend, I didn’t, so I won’t. Let’s just say I’m about to the point of getting ready for basketball season.

Anyway, I wanted to drop a quick note to let you know I’ve got the Champion’s Circle ready to go.

Now I’d normally write up some fancy email trying to convince you to give it a try, and I may do that in a few days. But I’m a pretty straightforward guy and more than anything I want you to take a look at it cuz I know it can help you grow you business. Plus, if you get in now you’ll save a fortune over the life of your membership as a ‘Thanks’ for helping me get it fine-tuned.

You can get all the details about what’s included in the Champion’s Circle and sign-up right here:

http://www.lawncarechampionscircle.com

A few quick notes.

First, I decided NOT to offer the huge discount on the Silver level membership. I just decided it’s already a small price to pay for what you’ll get out of it, so there’s no introductory price with that one. The monthly price will be $19.95.

Second, the $29.95/mo price for the Platinum Level is NOT reflected on the sales page. You won’t see that price until you go to signup. Also, this price is GOOD FOR LIFE. That means you’ll only pay $29.95 for as long as you maintain your membership.

Third, there are only 25 memberships available at the $29.95 price before it’s gone forever. After the first 25 are gone I’ll start raising the price until eventually, the fee will be $97/mo. Even at that price I’d like to think it’ll still be a steal.

Fourth, the site is still in BETA, which means it’s not a completed product. There’s already quite a bit of information available, but I’ll be adding a lot more over the next few days. One of the reasons I’m offering such a HUGE initial discount is because I need your help getting things fine tuned before I turn lose a huge advertising campaign I’m planning near the first of the year.

As an initial member I’ll be relying on you for feedback and commentary on things. I’ll be looking for you help to get things ‘right’. So I’ll need your patience, understanding, and assistance for the next few weeks and maybe months.

http://www.lawncarechampionscircle.com

Anyway, go check out the sales page and I hope to see you in the Champion’s Circle!

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