If you’re wondering how you’re going to be able to grow your business in spite of the troubled economy then you’ll definitely want to be on today’s FREE lawn care business building tele-seminar at 4pm ET.  In 90 minutes I’ll give you a step-by-step plan for quickly creating systems that get you more new customers with less waste and higher responses.

Now, to be on the call you’ll need to register which you can do at www.FREELawnCareBusinessTeleseminar.com.

I will be recording the call, but it will only be distributed to those that register for the call so even if you won’t be able to make the whole call, at least register so you can get a copy of the recording.

In spite of what all the news media would have us believe, right now is a GREAT time to grow your business beyond where it is currently.  However, it’s not going to happen by accident and will require sacrifice and work.  It’s going to take ruthless attention to the bottom line and focus on the things that work.

To help lay a framework for ensuring you’re focused on what works, I’ve decided to host a FREE tele-seminar next Thursday at 4pm ET where I’ll be sharing the 7 simple steps required to implement a magical marketing system that gets you new customers, saves you money you’re most likely wasting on worthless marketing campaigns, and grows the value of the customers you already have, in ANY economic climate.

Now, I’ll let you know right now that what I’m going to share is not some silver bullet.  There is no such thing.  However, the steps I’ll be sharing with you WILL provide a step-by-step plan for identifying your greatest opportunities for growth in this current market.

Because the number of telephone lines available is limited, I’ve set up a special registration page where you can sign up and get more details about the call.  You can find the page here:

www.FREELawnCareBusinessTeleseminar.com

I know times are tough financially, but don’t be one of the companies that cowers in fear.  Instead, be one of the ones people will be talking about as being a HUGE success when this mess is over.

Just a short while ago I got off the phone with Kevin Kehoe, of Kehoe & Company, which delivers specialized management training and consulting  for corporate and green industry clients.  They specialize in sales growth and profit improvement strategies that can help any business improve their ROI.

We chatted for about 40 minutes about various topics, but mostly focused on what it takes to build and position a green industry business  for acquisition down the road.  This is something Kevin and his company specializes in and it was interesting to here what he had to say on the topic.

While we covered a lot of ground, this is one segment that really stuck out to me.

As you’re working to build your business so it can be acquired down the road, there are 3 things you need to focus on.  Kevin calls them the three C’s:

• Cash
• Costs
• Customers

It’s important to make sure you have a solid pricing structure in place, otherwise you won’t be able to be competitive.

You also want to be sure to control your costs.  Instead of adding additional expenses to complete the jobs, look for ways to become more efficient so you can get more done with less overhead.  Don’t skimp on the quality, but in most cases, there are opportunities to improve the processes.

Finally, it’s critical that you keep your pipeline of prospective customers full.  We talked at length about the importance of this, but if you’re not vigilant at making sure you’re constantly adding new prospects to the pipeline, you’ll wake up one day and realize you’re in big trouble.

Overall, it was an extremely entertaining conversation and I truly appreciate the time Kevin shared with me.  The full recording of the conversation will be posted to the Champion’s Circle website, so if you’re interested in hearing what Kevin Kehoe had to say, be sure to check out the Lawn Care Champion’s Circle.

If you’d like to get more information about Kevin and the green industry services he provides, check out his website at www.Kehoe.biz.  Also, he’ll be speaking at the upcoming Green Industry Expo in Louisville, KY which runs from October 22-25.  You can get more information about this year’s GIE at www.GreenIndustryConference.org.

Listen to this short message to get my answer to the 1st marketing question.

 

As you hopefully know by now, I’ll be hosting a FREE one-time teleseminar to answer all the dozens and dozens of questions I’ve received over the past few weeks in response to my question, “What’s your biggest marketing challenge?”

Now, as much as I’d love to answer each question individually, it just isn’t possible due to the number of questions I received. So what I’ve done is grouped all the questions into 10 questions which I’ll be answering in detail on the FREE teleseminar tomorrow at 12pm EST/9am EST.

In fact, with these 10 questions I’ll be giving you very specific, step-by-step action steps you can take to very quickly overcome these marketing challenges you’re facing. And once you get off the call, you’ll have the knowledge needed to begin taking action IMMEDIATELY.

Of course with dozens and dozens of questions to choose from, it’s inevitable that some of them won’t be answered. Unfortunately. However, in an effort to answer as many questions as possible AND to give you a sneak peek of what you can expect on the call tomorrow, I’ve recorded a quick audio message where I answer one of the questions I’ve received.

Have a listen below.

Finally, here are all the details for tomorrow’s call:

EVENT: Lawn Care Marketing Questions Answered
DATE & TIME: Saturday, March 22nd at 12:00pm Eastern
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

Get All the Details Right Here:

http://instantTeleseminar.com/?eventid=2320761

Okay, we all know it’s not really Christmas, but I absolutely LOVE the NCAA tournament.  Especially the first couple days when the big upsets happen.  I just love seeing the underdogs taking down the big guys.

In fact, that’s one of the reasons I absolutely love what I do so much.  I love being able to help so many businesses grow from struggling to profitable. 

And much like the game of basketball, the teams that win aren’t necessarily the favorites.  Many times, the team that ends up winning is the team that plays to their strengths and plays sound, fundamental basketball. 

It’s the same thing in business.  Winning requires a combination of knowing the fundamentals, having a plan in place, and having the discipline to stick to the plan.

And in order to help as many businesses as possible understand the fundamentals, establish a plan, and hopefully develop the discipline necessary, I’ll be hosting a value-packed tele-seminar on Saturday.

As I mentioned yesterday, I’ve received dozens and dozens of responses to my question, “What’s your biggest marketing challenge?” and as much as I’d LOVE to answer them individually, I just don’t have the time.  So I’ve decided to do the next best thing.

So, this Saturday at 12:00pm EST I’ll be hosting a 60-90 minute tele-seminar where I’ll answer the 10 most commonly asked questions.  Now, if you have ANY questions at all about what you should be doing to market your business better in order to grow it as rapidly as possible than you most definitely do NOT want to miss this.

Here’s just a sample of some of the questions I’ll be answering:

• How do I differentiate myself from the competition?
• How do I get a good list of names?
• What should I include on my flyers or sales letters?
• How can I convince people to switch service providers?
• What’s the most important element of successful marketing?

Again, this is just a sample.  I still haven’t decided which 10 questions I’m going to answer so if you haven’t sent me yours yet, it’s not too late, but you’ve gotta hurry.

Now, I would normally put up a registration page for this call, but because I want as many people as possible on the call, I decided against the registration page.  I figure you’re either on my list already, or you’ll like the information enough you’ll want to get more of it.

Here’s the information you’ll need to access the call this Saturday at 12:00pmEST/9amPST:

Phone-Number to Dial:  218-486-3696
Use Conference ID:  778028#

You can also listen online right here:  http://instantTeleseminar.com/?eventid=2320761

So, if you’re serious about making 2008 your best year ever, or if you’re ready to take things up a few levels and do it fast and furious, you NEED to be on this call.  I’m going to give you step-by-step instructions to help you zip past your competition like they’re standing still.

DO NOT MISS THIS CALL!

Anyway, I’m very excited about this opportunity to do this because I could tell after reading all the hundreds of questions that there are many, many people in need to this information.

Again, the call will begin promptly at 12:00pmEST/9amPST so mark it on your calendar RIGHT NOW!

And don’t worry about missing any of the NCAA tournament games because they don’t start until later that afternoon.  Besides, this call will help you grow your business in no-time flat.  And watching basketball will just make you sweat your bracket more than you already are!