Sales Success

August 13th, 2009

3 Ways To Maximize Your Late Summer Green Industry Marketing

So, now that summer’s rapidly heading towards its end, have you already started on your fall marketing campaigns yet?

If not, you’d better get a move on it if you want to keep growing your business!

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Filed under Articles, Customer Prospecting, Direct Mail, Email Marketing, Lawn Care Marketing, Leave Behinds, Marketing Programs, Marketing Ideas, Postcards, Public Relations, Sales Success, Websites, Word-of-Mouth by

July 24th, 2009

Green Industry Marketing vs Green Industry Selling

I get asked quite frequently, “what’s the difference between marketing and sales? Aren’t they basically the same thing?”

Well, yes and no. Yes, because they both serve the purpose of selling your products or services, but no, because they each serve a different purpose during the overall sales process.

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Filed under Attract Attention, Customer Prospecting, Lawn Care Marketing, Relationship Marketing, Sales Success by

May 21st, 2009

Green Industry Marketing Secrets – Only 5% of the Population Is Concerned About This

Yep, it’s time again for another tidbit of magical marketing insight.  I sincerely hope you find these weekly emails interesting, compelling, and helpful to you as you work to grow your green industry business.

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Filed under Customer Prospecting, Lawn Care Marketing, Pricing, Sales Success by

May 18th, 2009

Green Industry Business Success Requires Clarity & Purpose

If you want to achieve phenomenal success in your green industry business, you MUST have both clarity in what you want to achieve and a deep seated purpose.  It’s not enough to simply want something.  You need to have it clearly defined in your mind (and on paper!) and then know exactly why it is you want to accomplish said result.

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Filed under Fun Stuff, Goals, Random Thoughts, Sales Success, Small Biz Advice, Video by

April 16th, 2009

Is Your Lawn Care Marketing Missing This Critical Ingredient?

So, did you get your taxes filed in time?  Hopefully your experience wasn’t like mine where I was scrambling around on Tuesday trying to pull together all the necessary information in order to get things wrapped up.  Fortunately, I did get it all done though and was able to rest easy yesterday.  Well, at least as far as knowing my taxes where done!

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Filed under Customer Prospecting, Direct Mail, Email Marketing, Lawn Care Marketing, Leave Behinds, Marketing Programs, Marketing Ideas, Public Relations, Sales Success, Websites, Word-of-Mouth by