I get asked quite frequently, “what’s the difference between marketing and sales? Aren’t they basically the same thing?”
Well, yes and no. Yes, because they both serve the purpose of selling your products or services, but no, because they each serve a different purpose during the overall sales process.
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Just wanted to give everyone a quick heads up that the next episode of Green Industry Interviews will be going live in just a few short hours.
As always, you listen in live from right here:
More on Green Industry Interviews – Episode 3 In a Few Short Hours!
As everyone knows, referrals are without a doubt the best kind of prospect to get. They come already knowing who you are, the services you offer, and in many cases they come already trusting you and/or your services because of what someone else has told them.
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I don’t know about you, but I absolutely LOVE this time of year. Other than the fall when the leaves start to change colors and football makes its way back on to the national stage (well, at least it makes it onto my television!), I love the early part of Summer.
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One of the most important and overlooked aspects of growing any successful business (and I’m not just talking about lawn care or landscaping here!) is that of building a list.
You see, the most expensive, time-consuming, and difficult part of the marketing process is attracting the attention of qualified, interested prospects. Most people make the mistake of thinking EVERYONE with money is their target prospects, but unfortunately, that’s not the case.
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