July 28th, 2009
Why Your Landscaper Marketing Probably Isn’t Working
If you’re spending money on marketing, but you’re not seeing the returns you’re hoping for chances are it’s probably because you’re making one of the following deadly marketing mistakes:
- Not targeting your efforts. If you’re not spending some time trying to figure out who your ideal customer is, what they look like, where they live, what they do on the weekends, and if they have the money to purchase your products and services then you’re truly wasting money. Instead of the shotgun approach used by most of your competitors, start using a rifle with a laser sighted scope to deliver your marketing materials and watch your results skyrocket.
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