As you look for ways to spread the word about the lawn care or landscaping services you offer, it’s become incredibly difficult to overlook the various marketing opportunities provided online. The Internet has very quickly become an integral part of how we do business today and even though you don’t provide a product or service online, you should still include the Internet in your toolbox of ways to get new lawn care customers.
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If you’re spending money on marketing, but you’re not seeing the returns you’re hoping for chances are it’s probably because you’re making one of the following deadly marketing mistakes:
- Not targeting your efforts. If you’re not spending some time trying to figure out who your ideal customer is, what they look like, where they live, what they do on the weekends, and if they have the money to purchase your products and services then you’re truly wasting money. Instead of the shotgun approach used by most of your competitors, start using a rifle with a laser sighted scope to deliver your marketing materials and watch your results skyrocket.
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If you had a chance to listen in to yesterday’s episode of Green Industry Interviews (replay available at www.greenindustryinterviews.com) then you heard me talk about the 7 critical components of powerfully effective marketing materials.
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Unless you’ve been living under a rock for the past few months, chances are you’ve at least heard about something called Twitter.
In a nutshell, it’s the latest craze in social marketing and everyone from your local landscape contractors, to big TV networks and big name celebrities are jumping on Twitter. Basically, you’re allowed 140 characters to let everyone know what you’re up to.
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In case you’re not familiar with the inner workings of the search engines (and you shouldn’t necessarily be an expert!), the goal of the search engines is to deliver in position #1 the webpage that’s MOST RELEVANT to the keywords or phrases that the searcher entered. And with the way the Internet is constantly changing, the way the search engines determine which sites are ‘most relevant’ are constantly being changed as well.
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