If you’re familiar with Stephen Covey’s best seller ‘7 Habits of Highly Effective People’ then you’re familiar with the idea of ‘important but not urgent’. These are the things we can do that help us reach our goals and aspirations but in most cases, they’re not considered urgent.
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During times like the difficult economy we find ourselves in the middle of, customers of all types of goods and services become much more demanding of the products and services they spend their money on. That’s not to say they stop spending money, although many certainly do, but overall consumers as a whole become much more interested in making sure they get maximum value for their money.
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You’ve heard me talk about this before and I’m sure you’ll hear me say it many times in the future as well. Basically, marketing MUST be a year round process. It’s something you need to do every single day to make sure your business grows like you want it to.
More on Successfully Marketing Your Lawn Care Business MUST Become A Habit
As the marketplace continues to shift and adjust to economy, the way people buy products and services shifts and adjust right along with it. And given the roller-coaster ride we’ve been on lately, the marketplace and our clients have shown some pretty erratic behaviors.
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As you work to grow your lawn care or landscaping business, there’s one job that MUST remain at the top of your priority list. And sadly, it’s a job that most business owner’s think falls on an employee or a consultant.
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