While this ideas is something I’ve talked about quite a bit here on the Lawn Care Marketing Magic blog, I like the way John Jantsch of Duct Tape Marketing approaches it:
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Let’s face it, most of the marketing pieces we get these days is just flat out dull, boring, and completely UN-creative. I mean is there anything more depressing than getting to the mail these days?
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As a continuation of yesterday’s Top 10 list, I’m going to continue today with another list of top ‘To Do’s’ to help you become more efficient and effective at marketing your lawn care or landscaping business.
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While it would be patently dishonest for me to completely dismiss what’s going on around us right now, I also wouldn’t be doing my job if I didn’t talk about the multitude of opportunities that are waiting for those smart, savvy business owners willing to take focused, strategic action right now in order to grow their business.
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Filed under Customer Prospecting, Direct Mail, Email Marketing, Lawn Care Marketing, Leave Behinds, Marketing Programs, Marketing Ideas, Marketing Systems, Online Advertising, Small Biz Advice, Websites, Word-of-Mouth by Chestin Salisbury
Seth Godin’s latest book, Tribes, talks about the importance of creating a ‘tribe’ for your business.
What exactly is a ‘tribe’ and why does your lawn care or landscaping business need one?
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