Customer Prospecting

April 23rd, 2009

99.9% Of What You THINK You Know About Marketing Is Wrong!

I want to share something with you today that might be just a bit shocking.  In fact, I’m probably going to upset a few people by what I’m going to say, but it all really needs to be said.

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Filed under Customer Prospecting, Lawn Care Marketing, Madison Ave Marketing, Marketing Systems, Small Biz Advice by

April 16th, 2009

Is Your Lawn Care Marketing Missing This Critical Ingredient?

So, did you get your taxes filed in time?  Hopefully your experience wasn’t like mine where I was scrambling around on Tuesday trying to pull together all the necessary information in order to get things wrapped up.  Fortunately, I did get it all done though and was able to rest easy yesterday.  Well, at least as far as knowing my taxes where done!

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Filed under Customer Prospecting, Direct Mail, Email Marketing, Lawn Care Marketing, Leave Behinds, Marketing Programs, Marketing Ideas, Public Relations, Sales Success, Websites, Word-of-Mouth by

April 13th, 2009

Your Lawn Care Target Market Is NOT Everyone With Money

I hate to break it to you, but unless you have an unlimited budget the target market for your lawn care or landscaping services is NOT everyone living within your geographic area!  And believe it or not, it’s not everyone with property, grass, and the need to have it cut, maintained, or beautified!

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Filed under Attract Attention, Customer Prospecting, Direct Mail, Lawn Care Marketing, Leave Behinds, Marketing Programs, Sales Success by

April 1st, 2009

How To Target Commercial Lawn Care or Landscaping Clients

I recently received a question via email from a lawn care business owner wanting to generate more commerical lawn care or landscaping clients.  This is the recommendation I had for them:

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Filed under Customer Prospecting, Lawn Care Marketing, Marketing Ideas by

March 26th, 2009

3 Things You Should Be Doing RIGHT Now To Market Your Lawn Care Business

I hope this message finds you and your family well, your business thriving, and you life filled with many blessings.  I know it can be tough to find things to be thankful for these days, especially with all the uncertainty of the financial markets and the flooding going on in the Dakotas and Iowa, but if you’ll take brief moment to look around and take stock of what you do have I think you’ll realize just how blessed you truly are.

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Filed under Attract Attention, Customer Prospecting, Direct Mail, Lawn Care Marketing, Marketing Programs, Marketing Ideas, Online Advertising, Websites by