If you’re familiar with Stephen Covey’s best seller ‘7 Habits of Highly Effective People’ then you’re familiar with the idea of ‘important but not urgent’. These are the things we can do that help us reach our goals and aspirations but in most cases, they’re not considered urgent.
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In today’s hyper-competitive marketplace, you’ve got to be extremely focused and strategic when it comes to growing your lawn care or landscaping business. It’s easy to sit back and think that things will continue to move in a positive directio without expending some effort to make sure that happens.
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One of the BIGGEST challenges of growing any successful lawn care business is making sure your customers stay with you month after month and hopefully year after year. It can be especially difficult in situations like what our current economy is presenting because people are really watching their expenses and the competition is extremely stiff, with many of your competitors willing to cut their prices down to basically nothing.
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I don’t know about you, but I absolutely LOVE this time of year. Other than the fall when the leaves start to change colors and football makes its way back on to the national stage (well, at least it makes it onto my television!), I love the early part of Summer.
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John Jantsch, author of Duct Tape Marketing and owner of a website by the same name, posted a fantastic post on his blog today about the importance of having what’s known as an ‘ascension model’ in your business.
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