If you’re familiar with Stephen Covey’s best seller ‘7 Habits of Highly Effective People’ then you’re familiar with the idea of ‘important but not urgent’. These are the things we can do that help us reach our goals and aspirations but in most cases, they’re not considered urgent.
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As I’ve said several times before, marketing your lawn care business MUST be your #1 priority, but with all the other responsibilities you have to worry about, it certainly can’t consume all of your time. As a result, it’s absolutely CRITICAL that you design and implement systems that allow you to market your business as often and as efficiently as possible.
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Happy almost 4th of July! I hope you have some type of celebration planned for this weekend and that you’ll be able to take some time to relax and reflect on this great country we live in. (If you happen to be located outside the US, then take a few minutes to give thanks for your own country. )
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Time for another dose of magical marketing insight designed to help you create effective, efficient marketing systems that grow your green industry business like weeds on fertilizer!
Today I want to share with you something I talked about in yesterday’s episode of Green Industry Interviews.
More on This Is CRITICAL To The Success of Your Green Industry Business Marketing Efforts
John Jantsch, author of Duct Tape Marketing and owner of a website by the same name, posted a fantastic post on his blog today about the importance of having what’s known as an ‘ascension model’ in your business.
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