August 13th, 2009

3 Ways To Maximize Your Late Summer Green Industry Marketing

So, now that summer’s rapidly heading towards its end, have you already started on your fall marketing campaigns yet?

If not, you’d better get a move on it if you want to keep growing your business!

Here are a couple of quick steps to take to maximize your marketing efforts this fall:

Farm your list. If you haven’t already created a list of highly targeted prospects in the neighborhoods or areas you want to get more clients in, then now’s a great time to start. If you do have this list, congratulations and now’s the time to keep nurturing them.Just like a farmer does with his crops you’ve got to slowly feed your prospects information and offers so they can get to know you, like you, and trust you.
Come up with a couple of exciting packages to offer prospects. Remember, your offers are what helps prospects make the leap from prospect to customer so make sure they’re valuable, relatively low risk, and easy to accept.If they have to take too much risk, chances are you won’t get the response you need. And if you make it too difficult to respond, people’s laziness will take over and you’ll never hear from them.
Communicate with them MULTIPLE times. Yes, I know it’s expensive to send out direct mail or flyers or however else you contact your prospects, but when you contact them more than once you’ll see your response rates double.That’s right, DOUBLE.
People are natural procrastinators so even though they fully intend to take you up on your offer life gets in the way. As a result, you need to touch them a couple times to remind them and motivate them to take action.

Remember, your business isn’t going to grow itself. Especially in today’s hyper-competitive marketplace so you’ve got to ALWAYS be in marketing mode and looking for ways to get new clients, sell to your existing clients more frequently, and increase the transaction size of each sale.

Focus on those three things this fall and watch your business continue to grow!

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