June 18th, 2009
Video Critique of a Landscape Marketing Piece
I my email newsletter last week I asked everyone to send me their marketing pieces for a critique. I got quite a few people that took me up on it and I thought that in order to maximize the effectiveness of the exercise I’d do a video critique of one of the pieces I received.
Well, instead of writing up a long, boring critique I decided it might be more effective if I did a video critique so you could see exactly what I’m talking about. The video’s about 16 minutes long, but it contains some really powerful insight into creating super-effective marketing pieces although I’m sure I’ll get some ‘hate mail’ from people that think it has too much copy and not enough ‘white space’.
Anyway, take a look and then let me know what you think by leaving a comment.
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