I hope you had a great weekend. I have a quick note today that could be very valuable for a few LCO’s that are looking to get a huge bump in traffic and links to their website. And the best part is, it won’t cost a thing.
First, a little background info. I belong to an email list by a guy named Peter Shankman. He’s a big-wig public relations (PR) guy that runs a list called Help A Reporter Out (HARO). It basically gives reporters an opportunity to send shout outs for sources for their stories.
Peter publishes this list 3 times a day and it’s usually a bunch of story topics that reporters or authors need help with. The name and contact info of the reporters are listed along with the topic of the story they’re writing.
Now, you’re probably wondering why I’m telling you this and why I subscribe to an email list like this. To answer your question, one of the very BEST ways to generate publicity, which is basically FREE advertising, is to get published by the news media.
When you get publicity, there are usually a few benefits such as credibility, attention, and in most cases these days you get links back to your website. And in case you don’t know, links from high quality news sources provide TONS of traffic to your website as well as credibility with the search engines, which in turn helps your website rank much higher.
Okay, now onto why I’m telling you all this. Peter published this afternoon’s query list and it has a request for information on landscaping small spaces. It’s for Total Landscape Care Magazine which is an industry publication devoted to, well, I’m sure you can imagine.
Anyway, if you’d like an opportunity to share your expertise and knowledge, PLUS get mentioned on a high traffic website and possibly get links back to your website, then I strongly encourage you to check this out.
Now, before I post the information, let me give you a few rules.
First, please don’t contact the author unless you’re ready and willing to share your ideas. This could be a fantastic opportunity, but I don’t want to bombard the author with tons of needless inquiries.
Second, just be willing to share your ideas, experiences, or suggestion. Again, this is a FANTASTIC opportunity to get some publicity for your business and even though it’s for a magazine of your peers, the media exposure you’ll get, along with the links to your website will definitely make it worth your while!
Okay with all that said, here’s the information for this media opportunity, along with the name and contact information of the author:
Topic: Landscaping small backyard spaces
Name: Olivia Grider
Email: [Contact Me and I’ll pass along the reporter’s contact info]
Title: contributing editor
Media Outlet/Publication: Total Landscape Care magazine
Specific Geographic Region? No
Deadline: 5:00 PM CENTRAL - August 28
Query:
“I’m looking for landscape designers and contractors to tell me about the latest trends in landscaping small backyard spaces. The article is for a national trade magazine (www.totallandscapecare.net) that goes to landscape contractors. I want to give them new ideas and tips for future projects.
Notice the deadline is this Thursday at 5pm CT, so if you’re interested, shoot Ms. Grider and email or give her a call TODAY!
Okay, enough rambling on for today. I’ll be back again tomorrow with a killer marketing idea I can’t wait to share with you.
Filed under Announcements, Attract Attention, Customer Prospecting, Media Opportunities, Public Relations by Chestin
