What’re You Feeding Your Brain?

One of my favorite things to do when I’m not actually working is to THINK about new ideas, projects I’m currently working on, or things I’ve read recently that might be able to help me in my business. I hope you do the same.

You see, your brain is a VERY powerful tool and for most of us, myself included, it’s really an under-used asset. We spend way too much time filling it with junk like most of what’s on TV, news programs that are all hype and propaganda, or mindless surfing on the internet. 

When we put our brain to work for us, its ability to quickly come up with creative solutions to our problems or challenges is really quite amazing. 

That’s why when I’m away from work and not engaged in a conversation with someone else (although my wife might say I even do it then!), I’m thinking about solutions to the current challenges and issues I’ve got going on.

Now, in order for the brain to be able to come up with these solutions, it’s important that we feed it good information so when the time comes, it has the resources to call on. 

For example, when it comes to marketing your lawn care or landscaping business, if you’re struggling to get more new customers and all the things you’ve done previously haven’t worked, your brain won’t be able to help you come up with a solution to the problem if you’ve never studied up on anything related to marketing.

Or, if you’re having trouble finding good employees, studying even just a little about human nature, what motivates people, what the labor pool is like in your area, or how to train people, will do wonders for helping you come up with a solution.

It even applies to our personal lives as well. If you want to be a better father, mother, brother, son, etc., I can promise you that your brain won’t be able to come up with any solutions if all you ever fed it is episodes of ‘The Simpson’s’ or ‘The Family Guy’. Even though they can be good entertainment, they do nothing to help you grow personally or professionally.

So, my challenge for this Friday is to find a way to add at least 15 minutes of personal study to your day. And it doesn’t even have to do with lawn care or landscaping. You’ve already demonstrated a willingness to grow and improve your business by opting into this list, but don’t stop here.

I’ll readily admit that I don’t know it all. There are TONS of great, innovative thinkers out there that you can learn from. Get their information too. Study it. THINK about it. Then apply it to your life or business.

Your local library is FULL of books and resources that can help you in almost EVERY aspect of your life. Take advantage of them.

Just like your body, when you feed your brain high quality ‘food’, it gets faster, stronger, and more powerful. Why let that go to waste?

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