August 20, 2008
Now’s the Time To Get Ahead of Your Competition
So, now that football’s back on TV, kids are heading back to school, and the days are getting shorter, that can only mean that summer’s winding down. That means it’s time to start thinking about your fall marketing.
It doesn’t take a rocket scientist to know that in the green industry the two big marketing seasons are spring and fall. Although if you’ve been on this list for any period of time I hope you know by now that marketing is a year round activity.
Even though most of your competitors are only marketing twice a year, if you start looking at it like a constant, never-ending responsibility, when it comes time to promote your fall services, you’ll mop the floor with your competition.
Why? Because you’ve invested the time and resources necessary to build a relationship with your target market. When you communicate with them consistently they begin to know you, recognize your trucks, and understand the benefits you bring to the table.
On the other hand, if you only market twice a year, they’ve had 6-8 months to forget about you so you’re basically starting from scratch.
So, as you gear up to do your fall marketing, why not get started a little early? You’ve still got time right now to start building that relationship so when you’re ready to offer your fall service specials, your prospects already know who you are.
Filed under Attract Attention, Customer Prospecting, Lawn Care Marketing, Marketing Plan, Marketing Systems by Chestin
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