August 15, 2008
Automate As Much of Your Lawn Care Marketing As Possible
As you work to grow your lawn care or landscaping business, creating effective systems that handle much of the tedious, time-consuming tasks for you is going to be very important. We all know there are LOTS of things you should be doing, but in most cases, we’re simply too busy to get everything done that needs to be done. That’s why it’s important to automate as much as possible.
One way you can automate your online lead generation and marketing is to setup squeeze pages with a back-end autoresponder system that automatically sends out your marketing messages at pre-defined intervals.
In a nutshell, a squeeze page is a webpage who’s only goal is to capture a name and email address. That means all the fancy pictures, swirling graphics, and links leading to Never-Never Land are eliminated. The ONLY thing on a squeeze page is some text telling them why they should leave their name and email address, and a form where they can submit this information.
Then after they hit ‘Submit’ on the squeeze page, the autoresponder jumps into action by sending out a series of email messages at pre-defined intervals over the next few days, weeks, or even months.
With a system like this setup, you can be out working with your existing clients while your web presence is being taken care of completely by a system that was setup once. As prospects come to your squeeze page and sign up, you’ll be continually marketing to them through these automated follow-ups, but you won’t have to waste any time to actually do it.
Now that’s automated marketing at it’s best!
If any of this was unclear or you’re not exactly sure how to set up this type of follow-up system, just leave your questions or comments below and I’ll be sure to answer them as best I can.
Filed under Customer Prospecting, Email Marketing, Lawn Care Marketing, Marketing Systems by Chestin
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