August 13, 2008
Sometimes Uglier Is Definitely Better
One of the biggest mistakes businesses make these days is thinking their advertising has to be ‘pretty’. This mistaken perception comes from the fact that the majority of advertising people see is from big companies that spend millions, and in some cases BILLIONS of dollars trying to build their brands.
The problem with this idea is that as a small business, you can’t afford to wait for this branding type advertising to pay off. You need your marketing to pay off IMMEDIATELY and in most cases, that doesn’t happen with ‘pretty’ marketing.
‘Ugly’ marketing on the other hand is typically your best choice for effective marketing because it does a better job of capturing attention, then engaging and educating your prospects, two things traditional advertising doesn’t do.
So, take a look at your marketing and if it looks ‘pretty’, you might want to really examine its effectiveness.
Filed under Direct Mail, Email Marketing, Lawn Care Marketing, Leave Behinds by Chestin
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