June 2, 2008
Magical Marketing Systems - Start Right Here
If you want to create highly effective marketing systems that attract qualified customers like a hypnotist in Vegas, the very first thing you must do is get a handle on your target market. Doing this will give a power of your marketing that very few, if any, of your competitors will understand.
You see, if you don’t know who your ideal prospect is, it’s easy to get caught using marketing that’s doomed from the start. In fact, the very best marketing materials sent to the wrong market, will fail miserably whereas average marketing sent to the ideal target market will typically do much, MUCH better.
So, if your marketing isn’t doing as well as you’d expect it should, take a look at who’s getting it. Is it targeted? If so, is it targeted at the right prospects?
Filed under Customer Prospecting, Direct Mail, Email Marketing, Lawn Care Marketing, Leave Behinds, Marketing Programs by Chestin
