June 24, 2008

When It Comes To Marketing, The One Person You Should NEVER Listen To

As sad as it is, most small business owners are pretty clueless about what it takes to successfully market their business.  They’re very good at providing the products or services their business offers, but when it comes to trying generate attention for these service offerings, their efforts often come up short.

As a result, what typically ends up happening is there poor souls fall victim to the mis-guided guidance of the very people helping them spend their marketing dollars.  This is a very bad move for several reasons.

First, these ad reps are typically just as clueless as the business owner who’s check he’s getting.  They have no idea what it takes to craft a killer marketing piece that captures the attention of a target audience, draws them in with emotionally charged copy, and moves them to action with valuable offers and strong calls to action.

Second, these ad reps are very rarely, if ever, as concerned about the results their customers get as they are about simply getting a check each month.  You see, the business of these ad reps is getting you to spend your marketing dollars with them.  Once that task is accomplished, good luck trying to hold them accountable for the results their media produces for you.

It’s for these reasons you MUST accept responsibility for marketing your business.  You can’t be passive about how you’re investing your marketing dollars.

To create truly effective marketing materials that generate healthy returns on investment, it’s time to STOP listening to the people selling you the ad space and START dictating to them what you say and how you say it.  Do this and watch you results skyrocket.

Filed under Attract Attention, Customer Prospecting, Lawn Care Marketing, Marketing Systems by Chestin

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June 23, 2008

Module 1 Leaked Report

I have another killer business building report for you. In fact, this one’s a sneak peek of Module 1.

This report shares with you the 2 numbers you absolutely MUST know in order to create an effective marketing plan. Without these 2 numbers, any marketing you do will be haphazard and ineffective.

Module 1 Leaked Report

Either click on the above link directly OR right click, then select ‘Save As’.

Filed under Announcements, Market Dominator, Marketing Costs, Marketing Systems by Chestin

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June 21, 2008

And The Winner Is…

If you’ll recall, one of the bonuses for the launch of ‘The Magical Marketing Systems Blueprint’ is a complete Magical Marketing Makeover.  This is the highest level service package I offer and I’m giving one lucky business owner the opportunity to get it absolutely free.

Basically, it involves me doing work on setting up some killer marketing systems and it has a real value of at least $4,500.  The total value of everything included is actually quite a bit more, but if someone were to write me a check to perform the Magical Makeover that’s how much it would cost.

Well, everyone that purchased the Blueprints program on day one was entered into a highly sophisticated lottery process.  Okay, okay, it was my little girl drawing out the winning name.

I actually video taped the drawing, but because my 6yr old son was the one holding the camera, it didn’t turn out very good.  I can’t imagine why.  I mean, aren’t there tons of 6 year olds out there working as steady-handed camera men? I may still post the video, but I haven’t completely decided.

Anyway, the winner of the lottery for the Magical Marketing Makeover was Cesar Saenz of Spiffy Lawn.  Congratulations Cesar and I’ll be in touch very soon to get started with the Makeover.

For everyone else, there’s still time to get in on the $300 ‘participation payment’ I’m giving you to participate in the program.  Basically, I figure you’ll be putting in as much time as I will as we work to create a program that provides EVERY SINGLE TOOL you’ll need to create and implement powerful, profit-producing marketing system.

So, if you’re looking for a roadmap that shows you how to finally get the necessary systems in place, get off the fence and claim your spot in the program today.  Remember, registration is only open until this Wednesday, the 25th of June so DON’T PROCRASTINATE!

Once the program’s closed, it’s gone forever.

Filed under Announcements, Marketing Systems by Chestin

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June 19, 2008

Some of the ‘Fast Mover’ Bonuses Are Still Available

I’m going to make this one really quick.

Ever since the ‘Blueprint’ program went live yesterday I’ve been working non-stop to make sure everything’s flowing smoothly and that everyone’s getting their sign-in information.

Now, there were a few hiccups once everything kicked off right at 3pm yesterday, but all the bugs have since been worked out and everything’s seems to be running smoothly.

Also, there are a few of the Fast Mover Bonuses left, but I’m really not sure how long they’ll be available, so if you’re on the fence now’s the time to jump off.

Remember, you’re getting access to highly detailed, step-by-step guide for creating and implementing business building marketing systems that allow you to consistently market your business WITHOUT having to sacrifice any of the precious time it takes to make sure your business is running smoothly.

I designed this program like it is, 6 modules you can access through either video, audio, OR printed materials, so you can put in place the MISSION CRITICAL marketing systems needed to survive the current business environment. Even during this busy time of the year!

Just think, we’ll be wrapping up the course right about the time you need to start your fall marketing activities. And thanks to this program, you’ll know EXACTLY what you need to do to absolutely clean up on the competition this fall.

And I’m NOT just talking about cleaning up leaves!

So, act now while you can still claim some of the Fast Mover bonuses.

www.LawnCareMarketingBlueprint.com

Alrighty, back to working on more content for the program for me.

Filed under Announcements, Marketing Systems by Chestin

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June 18, 2008

‘The Magical Marketing Systems Blueprint’ Is Live!

It’s been a crazy few days and it doesn’t look like things are going to be settling down anytime soon.

I’ve literally been working round the clock trying to get things finalized and ready for the release of The Magical Marketing Systems Blueprint and I’m happy to say, IT’S NOW LIVE!

So, if you’re interested in getting your hands on a step-by-step guide to creating and implementing your own, customized magical marketing system for your business, you can reserve your spot right now.

Just go to www.LawnCareMarketingBlueprint.com to sign up.

I also wanted to remind you about some of the bonus items you can score if you act early.

The first 10 people to sign up will each get a marketing ‘Hot Seat’ which is the equivalent of a detailed analysis and report of findings about your business.  If you’re chosen we’ll spend roughly 60 minutes chatting on the phone talking about your business and the challenges you’re currently facing with respect to marketing. 

Then you’ll send me all of your marketing material and I’ll review each piece in detail, looking for ways to improve its effectiveness.

Finally, I’ll record mark everything up and send it back to you with revisions, comments, suggestions, and tips for kicking up the effectiveness a notch or two.

The second fast mover bonus is a lottery.  Basically, everyone that signs up before tomorrow at 3pm ET will be entered into a drawing to win a Magical Marketing Makeover.

This is the highest level service I provide and is a $4,500 so if you’re even considering it, the opportunity to win this should make it worth taking the leap.

And even if you take the leap and it’s what you expected, or you’re not getting the help you thought you would, simply let me know within 45 days and I’ll gladly refund every last penny.

So, if creating and implementing your very own, customized marketing system to help you compete it today’s turbulent marketplace, then head on over the www.LawnCareMarketingBlueprint.com and reserve your spot.

Remember, this program goes away for good on June 25th, so don’t sit on the fence for too long!

Filed under Announcements, Marketing Systems by Chestin

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June 17, 2008

Even More Details About ‘The Magical Marketing Systems Blueprint’

Well, we’re getting very close to the launch of the ‘Blueprints’ program. However, before things officially kick off I wanted to share one more video with you.

In this one, I talk about the responses I received to the survey I took several weeks ago. As I mentioned previously, the responses really helped me make some tweaks and changes to the program so thank you for your feedback. It’s already becoming YOUR program.

Anyway, in addition to covering the feedback I received, I also answer many of the objections and concerns you had about investing in this program. Especially given the time of year I’m releasing it!

And finally, I reveal the price of the program so you can know exactly what to expect when things finally get underway at 3pm ET on Wednesday, June 18th!