March 25, 2008
Your Salesletters Should Have….
If you want to really jack up the responses you get from your marketing materials, make sure they ALWAYS have:
- A strong, compelling headline that grabs the attention of your prospect and pulls them into your message
- Compelling benefits that are relevant to your prospects. They don’t care about you, so be sure to tell them about all the benefits they’ll get by selecting you.
- Make them a valuable offer. Give them a reason to pick up the phone or log onto your website to get more information.
- Include a strong call to action. Tell them exactly what they need to do to respond and when they need to do it. Don’t assume it’s obvious what your prospect should do.
- Provide 3rd party proof such as testimonials, ‘Before & After’ photos, endorsements, or some other tool whereby other people brag about your services. It will carry much more weight if someone other than you is saying how great your service is.
- Offer some type of risk reversal such as a satisfaction guarantee, bonuses, or premiums to help your prospects feel like you’ve taken away all the risk of buying. Do this and the barriers to buying will disappear.
- Create urgency in order to eliminate procrastination. Tell them you have a limited number of service packages available, or let them know they need to call by a certain date in order to qualify for the bonuses or premiums.
Be sure to include these important elements in your next sales letter, flyer, postcard, or door hanger and I GUARANTEE you’ll see your results sky rocket.
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