February 20, 2008
Stories Sell
Perry Marshall is the master of Google AdWords, but he’s also an amazing marketer. One of his proteges, Bryan Todd, just posted a great new article to Perry’s website about what makes for great sales copy. In a nutshell, stories sell.
Now, while the article talks a lot about Google AdWords, it has application in all areas of sales and marketing. In it, he lists 6 elements that all stories have in common. Here they are:
- Every story is either about something you want, or something you don’t want.
- Every story centers around certain key desires and fears.
- Every story centers around either the past, the present, or the future.
- Every story involves conflict among certain people and certain forces.
- Every story is about changes in yourself, and other people, over time.
- Every story will have a happy ending, or a sad one.
So, next time you’re working on a sales promotion or marketing piece, try telling a story and watch your responses fly!
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Filed under Copywriting, Direct Mail, Email Marketing, Lawn Care Marketing, Marketing Ideas, Relationship Marketing by Chestin
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