Dog Days of Summer

The mad rush at the start of the season has ended and I’m sure by now you’re into a groove.  You probably have your routes and schedules down pat and are getting comfortable with the flow of it all.

If this IS the case, that’s great.  However, don’t rest on your laurels and get complacent about working to grow your business.  As I’ve said numerous times before, you should ALWAYS be marketing your business.  You should ALWAYS be working to increase your customer base, or upsell existing customers, or reactivate old customers.  It’s ALWAYS a good time to be in marketing mode.

That being said, many business owners struggle with what to say or do in order to keep your marketing ‘fresh’ and ‘exciting’ and that’s certainly a valid concern.  However, there are enough ways to ‘liven’ things up such that that can’t be an excuse for long.

Even though we find ourselves entering the ‘dog days of summer’, there are still plenty of ways to create marketing that gets results.  Here are just a few suggestions:

• Create a special promotion or offer each month for your prospects and customers
• Use upcoming holidays as an excuse to run a promotion of special offer
• July 4th is next week, but there are some little holidays coming up within the next few months
• Now’s the time everyone takes family vacations so remind customers to tell their friends and neighbors that you can take care of things while they’re gone
• As the summer progresses, a lot of gung-ho do-it-yourselfers that wanted to do it all initially will start losing steam as the weeks pass and the temperature rises so there will be plenty of opportunities to pick up some 1/2 season contracts
• Now that you’re in a groove, spend a little time working on marketing programs you’ll be able to use year round such as a website, a monthly newsletter, or other oft overlooked yet powerful marketing systems

Again, just because the dog days of summer are upon us doesn’t mean you should let these opportunities pass you by.  Keep your marketing machine moving forward and your bottom line will thank you in no time.

Bookmark Me!