April 11, 2007
Too Busy To Read the Instruction Manual?
So many times I speak with hard working business owners that complain about how difficult it is for them to work on their business instead of in it, but at the same time they refuse to take the time necessary to learn HOW to work on their business.
Allow me to explain. For examples sake, let’s say you’re in the business of chopping wood. When you first started out, you used an ax because it was cheap and easy to learn how to use. As a result, each day you head out and chop wood all day long with your ax.
Sure, you know it was much more efficient to chop wood with a chainsaw, but you don’t have the first clue about how to use a chain saw. Yes, there’s an owner’s manual that tells you everything you need to know to use it, but you’re so busy chopping wood all day you don’t have time to learn how to use the chainsaw. So, you end up spending each and every day chopping wood the old fashioned way instead of doing it the quick and easy way.
I know that example’s a bit oversimplified, but it’s the same thing with many businesses. How many things are you doing the old-fashioned way (translated: HARD and SLOW) simply because you don’t think you have the time to learn anything else?
There are so many ways you can dramatically improve the EFFICIENCY of your business simply by investing the time to learn how to do things better. Look for these opportunities. Seek out ways to improve the efficiency of your business and watch your business grow like never before.
Filed under Lawn Care Marketing by Chestin
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