March 28, 2007
Are Websites Just for ECommerce?
This post is a reprint from one of the many blogs I read daily. This one is EXTREMELY appropriate for any LCO that’s thinking about adding a website to the marketing mix. Or better yet, for those thinking their business doesn’t need a website. It was written by Michele Miller and can be found at www.Grokdotcom.com.
Here’s the post:
This past weekend, I had the pleasure of presenting a seminar on the topic of marketing to women, to the National Association of School Music Dealers. During the segment on the importance of effective websites, a participant raised his hand. “We don’t have e-commerce on our website,” he said. “If we’re not selling online, is it really important to invest in a good website?” I could have given several answers, but with limited time, I simply presented him with one statistic. According to a recent study cited in eMarketer.com, 58% of broadband users who did research on a product made the purchase in a store. Not surprisingly, the room became very quiet. I had just provided a wake-up call. You may not be selling product online, but you’re definitely selling your brand. You’d better do a good job convincing me online that you’re my best choice; otherwise, you probably won’t see my face in front of your cash register.
Now, even though the post cited the number of users researching then making a purchase in store, I firmly believe the numbers are very similar to the number of consumers researching their service providers online. With the power of the internet, it’s easy for your potential customers to go online and find out about the people they’re thinking about hiring.
That being said, are you ‘there’ so they can research you? If you are, what does your website say about you? Better yet, what does it say about the benefits they’ll get by selecting you?
Filed under Lawn Care Marketing, Websites by Chestin
Leave a Comment