March 26, 2007
The One List You SHOULD Be Calling
Even though I’m not a big fan of telemarketing, and with the ‘Do Not Call’ lists that can cause all sorts of headaches for non-compliant businesses, there is one list you can and SHOULD be calling on. This list is that of your existing customers.
Now I know there are many business owners that say you’re just asking for trouble by contacting your customers, but in reality it’s just the opposite. If you DON’T contact them periodically to find out how things are going and to let them know you appreciate their business, that’s when you’re really asking for trouble.
So, set aside a few minutes each day or week to call on a handle of customers. Let them know you appreciate their business and ask them if there’s anything you could do to provide better service. In most cases, they’ll be pleasantly surprised that you took them time to call and they’ll probably tell you you’re doing a fantastic job.
Well, that’s all for today. Remember to always be in marketing mode so you’re pipeline is always full of qualified prospects!
Filed under Lawn Care Marketing by Chestin
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