March 23, 2007
Do You View Customers As Only Dollar Signs?
As you work to grow your business, how do you view your customers? Whether you believe this or not, your existing customers are the most valuable asset you own. That’s right. It’s not your truck, or your equipment, or your employees, or anything else you could possibly have.
Without your customers, you don’t have a business. And I’m not just talking about your new customers. I’m referring to ALL your customers, both past and present.
So knowing this valuable insight, how do you think you should treat your most important asset? Well, if you’re like many business owners I speak with you’re probably seeing them only as dollar signs. Now not to say that’s a bad thing, but if you really want your business to grow and be around for the long term you need to view them as more than dollar signs.
To be truly successful in business you need to view your customers as a relationship to be nurtured and developed. The more you’re able to do this, the more valuable the relationship becomes, and the more profitable your business becomes.
So the next time you hear someone tell you that you should just ‘mow and go’, don’t believe them. Instead, think about ways you can strengthen and nurture a relationship with your customers so that they feel vested in your business and have no desire to go elsewhere for lawn care or landscaping service.
On Monday, I’ll be announcing a new service that will make doing this brain-dead simple so stay tuned!
Filed under Lawn Care Marketing by Chestin
