March 22, 2007
What Does Your Appearance Say About You?
Whether people want to admit it or not, people judge books by their cover. This holds true in everything from, well, books, to the people they date, to the cars they drive, all the way to the companies and people they do business with. If you’re not conveying an image of professionalism from the moment someone sets eyes on you then you’re fighting an uphill battle. And that includes everything including your transportation, your equipment, your clothing, and your communications.
So take a look at yourself and the image you convey. Do you see someone you’d like to do business with? Does your clothing and the way you present yourself convey professionalism and someone that’s going to get the job done? Does your equipment and transportation convey the message of someone that’s going to do a good job?
Now, don’t get me wrong and think I’m telling you you need to get a brand new, fancy pickup truck to haul all your equipment. Or completely outfit your company with brand new uniforms. Or go out and purchase all new equipment.
No, you can make do with what you have. Just make sure it conveys an image of professionalism. Wash your truck and equipment and keep them in good running condition. If you can’t afford a golf shirt with your logo on it, at least spend a few dollars and get a nice t-shirt with your logo or company name screen printed on it.
These small acts won’t cost you very much in monetary terms, but if you ignore them, they’ll cost you much more than you’d ever want to know in terms of a damaged reputation.
Filed under Lawn Care Marketing by Chestin
