March 13, 2007
Powerful Marketing Insight
I heard a quote recently by someone I pay a lot of attention to when it comes to marketing. His name is Rich Schefren and although he’s focused mostly on internet marketing lately, a lot of what he says still has application to any type of business or service. When I head this quote the other day it wasn’t the first time I’d heard it, but it really stuck out to me at the particular time for some reason. Maybe it’s because now’s the time to really crank up your marketing efforts and this has a great deal of application.
Here’s the quote:
“A great offer with weak copy will ALWAYS out pull a weak offer with great copy.”
Now, I strongly encourage you to put some serious thought into the offers you’ll be presenting in the next few weeks as you kick off your Spring marketing efforts. A strong offer has the potential to really make your marketing efforts take off, and a weak offer can really make it extremely disappointing so don’t skimp on your offer!
Filed under Lawn Care Marketing by Chestin
