February 26, 2007
Your Spring Marketing MUST Have This One Thing
Today’s message will be short and sweet. With the warmer weather just around the corner, I hope you’re gearing up for your spring marketing blitz. This is the time of year when you’ll have the opportunity pick up lots of new business.
Now, in order to maximize the effectiveness of your marketing this Spring, remember to include this critical element in ANYTHING you send out the door:
Present your prospects with a strong offer.
Sure, there are a number of elements required to create a super-effective marketing piece, but if you can only remember to include one, make sure it’s a strong offer.
Don’t just send out a brochure, letter, flyer, or postcard that has your logo, the services you provide, and a phone number and expect your phone to ring off the hook. In order to build a super-successful business and to grow your customer list this Spring, you MUST present your prospects and customers with a valuable offer.
What do I mean by a ’strong offer’? Put together a special package of services and present it to them with special pricing or some premiums attached. Heck, you don’t even have to create a special package. Just use the service packages you already have and just create some ‘excitement’ around it.
People get so tired of receiving dull, boring, meaningless sales messages so when something arrives that presents them with an opportunity to really get something of value, more times than not you’ll see your prospects jump at the chance.
The rest of this week I’ll share with you some of the other elements you’ll want to be sure to include in your marketing materials you’re getting ready to send out so be sure to stay tuned.
Filed under Lawn Care Marketing by Chestin
