February 16, 2007
The Biggest Marketing Sin
Do you know what the biggest sin is when it comes to sales and marketing today? Talking too much about you and not enough about your prospects? Big mistake yes, but not the biggest.
Using your logo as a headline, err, deadline? Definitely a huge mistake, but certainly not the biggest.
Not differentiating yourself from the competition? Another biggie, but not the biggest.
Okay, okay, enough suspense. The biggest mistake when it comes to marketing these days is being boring. That’s right! People are pounded each and every day with advertisements for the latest and greatest products and services. As a result, it’s VITAL that you learn to cut through the clutter. Sending a boring, plain vanilla sales or marketing message is the akin to marketing suicide in today’s competitive marketplace.
Now, I’m not saying you make a complete fool of yourself. But, don’t be afraid to do something out of the ordinary. Don’t be afraid to inject some personality (preferably YOUR personality) into the marketing messages you send.
Next week I’ll share with you some marketing I’ve come across that’s outstanding in the sense that it’s NOT BORING. The examples I’ll share with you will show you that it’s possible to market your business and have fun doing it.
Filed under Lawn Care Marketing by Chestin
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