February 13, 2007
Are You Cashing In On Silly Holidays?
First off, don’t shoot me because of the title of this post. However, as a guy that’s got 2 very special females in my life. No, one of them is NOT a girlfriend….way too much of a headache for me to want to deal with. I’ve got my beautiful wife that I’ve been happily married to now for a little over 6 months and my 7 year old daughter. As much as I’d love to completely forget about Valentine’s Day (which is tomorrow for all you procrastinators!), I’m afraid that if I did I wouldn’t be happily married anymore and my little girl would want to disown me already. So needless to say, I’ve done my part and have gotten a little something for both of the special ladies in my life.
Now, this post is NOT about what I got my wife and daughter for Valentine’s Day. Better yet, it’s about YOU taking advantage of all these silly holidays that come up. You see, the reason Valentine’s Day is such a big holiday is because some smart marketers saw the opportunity to create an event to promote their products and services. As a result of these years of ‘training’ the marketplace, each February 14th our female counterparts have come to expect the typical ‘expressions of love’.
If you ask me, I think it’s all about smart marketing and not showing your loved one(s) just how much you care.
So, what are you doing with your market to create these ‘events’? Are you taking advantage of these existing holidays to create offers and packages to present to your customers and prospects? Are you creating your own holidays or events that you can capitalize on in order to give your customers and prospects even more reason to purchase your services?
If not, you’re really missing the love boat.
Filed under Lawn Care Marketing by Chestin
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