January 4, 2007
When Do You Plan to Start Marketing for 2007?
So, a new year is upon us. Many LCO’s are busy trying to wrap up their 2006 and prepare for 2007. In many areas, snow covers the ground or the weather is at least cold enough that grass doesn’t grow. As a result, they’re so focused on other things that they take their eyes off their marketing.
Big mistake!
Even though the first cuts won’t happen for a few more months, now’s an important time to work on your marketing. Even if you’re not planning on sending anything out, it’s important to start planning your campaigns for the coming year. Will you have a well-planned, coordinated effort or will it be haphazard and sporadic?
If you’ve been reading this blog or my messages for any length of time, I hope you answer is ‘a well-planned, coordinated effort’. I promise, if you’ll put in the time and effort right now to plan and prepare your marketing for the upcoming season the results you’ll achieve will far surpass anything you’ve done previously.
Filed under Lawn Care Marketing by Chestin
