An Important Part of Your Systems

First, I noticed that a large number of people didn’t receive my message yesterday about my latest attempt at online video so I wanted to take another opportunity to let you know about it.  I’m experimenting with this medium as a way to deliver these messages and even though I’ll be the first to admit I have a face for radio, I hope you find it helpful.

You can find it here:

http://tinyurl.com/yzzogn

Okay, if you read yesterday’s email then you probably noticed that once again there was an error with my email database service.  In order to make sure everything works correctly when sending HTML emails, I have to manually check the code to make sure it’s all correct.  Well, as you could see from yesterday’s message I didn’t do that.

Now, I wish I could say I did this on purpose, but that would be false. 

As I explained in my message back on 12/12, I have a system in place to help me manage the 1,500+ email addresses I send messages to on a daily basis.  Well, part of that system is a checklist of ‘To Do’s’ that I go through before each message goes out.

There are about 15 different tasks and items I go through and check-off before I send a message, and making sure the code is correct just happens to be one of those items.  The reason I go through this 15 step check-list is to make sure I’m not missing anything whenever I send you a message.

Unfortunately, yesterday was one of the few times I didn’t completely utilize the system I put in place and as a result, I screwed up.

So what can you learn from my mistake?

Just as airline pilots go through a thorough checklist of items before they take off, you too should use checklists or procedure maps in your business.  Go through each aspect of your business and map out each step or item that must be covered in order for a job to be done correctly.

Are you installing some new sod?  What are the exact steps taken to make sure it’s done correctly?

Are you hiring a new employee?  What steps must be taken to ensure all your bases are covered and this employee is screened thoroughly PLUS trained properly once finally hired? 

What about performing your platinum package lawn care service?  I imagine there’s a lengthy list of tasks that must be completed and items that must be checked on in order for the full service to be provided. 

Now, don’t just assume you and your crews will remember to perform every task and check ever item every single time because even though you probably will 95% of the time, that 5% could be what comes back to haunt you.  Just like it came back to haunt me yesterday.

Here’s another suggestion for you.  If you’ve ever had your oil changed at one of those minute-lube places, at the end of the service they usually give you a list of items that were completed plus any pertinent comments. 

You could easily create this type of list, use it as a checklist to make sure you’re not missing anything, then give it to your customer when the service visit is complete.  That way, you’re not overlooking any tasks that need to be performed or items that need to be checked, and your customer has a record of everything that was done.

Well, that’s all for today.  I do have a few more slots open for the program beginning next Wednesday so if getting your hands on a customized, profit-producing marketing system is of interest to you then don’t delay in claiming your spot. 

You can get all the details right here:

http://www.lawncaremarketingmagic.com/fortunatefifteen.htm

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