November 24, 2006
Always in Marketing Mode
Whether you believe this or not, you’re always marketing your business. That’s right, whenever you’re just ‘out and about’ you’re sending out a message about you and your business. People will see you and associated the behaviors you exhibit with the type of business you run.
So, if you drive around in a dirty pickup truck there’s a good chance people will assume your business doesn’t pay too much attention to the details. If they see you wearing grubby clothes with holes all over them, then chances are they’ll think of your business as low class that doesn’t put a whole lot of stock in appearances. Or, if they see you in the neighborhood cussing up a storm, it’s a pretty good bet they’ll view you as a roughneck neanderthal and think twice about doing business with you. And the list goes on and on.
Now, that’s not to say you need to go out and buy and brand new pickup truck, or splurge on a new wardrobe, or never utter a four letter work, it just means you need to remember the image you portray whenever you’re out and about.
Your image and actions really do carry a lot of weight and people associated the business with the business owner.
Filed under Lawn Care Marketing by Chestin
