November 22, 2006
Marketing Is a Process
In working with numerous clients, one thing I’ve noticed is that many businesses make the mistake of thinking of marketing as a one time action. Unfortunately, this results in wasted $$$, lots of frustration, and limited results from their efforts.
The important thing to keep in mind about marketing is that it’s a process. It’s a series of steps you go through to slowly move your prospects along the path to becoming customers. The number of steps in your series depends on the type of product or service you provide.
Your responsibility at each step in the marketing process is to answer the biggest question in the mind of your prospect at that time. Once you’ve managed to answer the current question and they’ve taken the next step, your next job is to answer their next question. And so on and so on, all the way up until they finally become a paying customer.
If you’ll look at your marketing as a series of steps along a path, try to determine the burning question in the mind of your prospect at that particular step, and then figure out how best to answer that question, you’ll soon find your marketing working like magic.
No more wasted $$$. No more frustration. And best of all, your marketing will yield more results than you know what to do with!
Filed under Lawn Care Marketing by Chestin
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