Lawn Care Marketing: More Profit Stimulating Ideas

Last time I started sharing a list of 7 profit stimulating techniques with you.  As a recap, the first two I shared were:

1. Create a frequent buyer’s program to reward customers for sticking with you.
2. Provide occasional discounts in order to promote new services or just stimulate new business.

Today I’ll share with you two more powerful profit stimulating strategies.

The next one on this list is to use premiums.  Now, I actually prefer this method over discounting simply because giving discounts can be tricky to manage.  If you do give too many discounts, your customers might think your prices are artificially inflated.

However, when you give premiums, it’s almost like printing your own money because you get to decide the value of the premium.  You know the services you offer and how much each one costs you to deliver, so by providing premiums, you’re basically providing a service that has a significantly higher PERCEIVED value than what it’s costing you to provide.

This way, your customer’s still getting something they wouldn’t normally get and you’re providing a service that isn’t costing you your shirt.  While the premium may mean you won’t make as much profit on each sale, hopefully by now you understand the long term value of each customer, which means you’ll more than make up for any profit you lose as a result of providing the premium.

The 4^th profit stimulating idea is to package your products and services into easily sellable commodities.  The whole idea behind this tip is to make what you sell a tangible ‘thing’ for your customers.  When you package what you sell, instead of selling an idea of several services combined you’re now selling a neatly wrapped up ‘box’ of services that allows your customers to visualize exactly what they’re getting.

Doing this also allows you to sell your services at a higher price because of the perceived value associated with the service bundle.

Think about most fast food restaurants for a moment.  I don’t remember when the trend started, but creating combo meals was quite possibly the most intelligent thing any large corporation has done.  Ever.  That’s because they’ve made it super-simple for anyone to get what they need.  They’re all ‘wrapped’ up nice and neat and there’s no question as to whether or not you’re going to get the fries and soft drink.  It’s just assumed.  Of course, this means the restaurants selling a whole lot more French fries and soft drinks than they would otherwise. 

So, figure out a way to package up your services as well.   Make it super-simple for your customers to purchase those add-on services without even thinking about it.

Bookmark Me!