November 3, 2006
Are You Taking Advantage of EVERY Customer Contact?
Here’s a quick idea for you to think about. When you send invoices or statements to your customers, are you presenting them with new offers for your services? Granted, the whole idea of sending invoices and statements is to get paid, but nobody said you couldn’t present your customers with a ’soft sell’ offer for additional services. Heck, you know they’re going to open the correspondence. What better opportunity do you have to possibly get additional business?
Again, don’t make it a hard sell, but don’t be afraid to at least make an offer. If you send a monthly newsletter (something I HIGHLY recommend) with a special, include a message on the invoice to remind them about that month’s offer.
The main idea here is that you should take advantage of EVERY customer contact to present additional offers on services. It could be the difference between a business that’s stuck at a certain level versus a business that’s growing by leaps and bounds.
Filed under Lawn Care Marketing by Chestin
