October 30, 2006
Is Your Marketing As Effective As It Could Be?
I’m still recovering from last night’s absolutely horrendous football game where my Carolina Panther’s just rolled over and died in the 4th quarter. If we weren’t recording the game for a friend, I would have turned the channel to something that wasn’t quite as depressing.
Since I’m still in mourning, today’s message will be short and sweet.
Whenever you do any type of marketing, you should ALWAYS test the campaign before investing too much money. That means direct mail, internet, telemarketing, ads in phone directories or newspapers, or any other method you choose to employ should be tried out on a small segment of your list prior to rolling out the entire campaign.
In fact, the ability to test your campaigns is one of the reasons you should only use methods that don’t require long term commitments and that allow you to start and stop a campaign at will.
Testing your marketing allows you to create the absolute most effective sales letter, postcard, flyer, follow-up process, website, contract proposal, etc hands down. Without testing, you’re basically in the dark and are pretty much spitting in the wind, because you have no idea if you’re sending your absolute best or if you’re sending pathetic wastes of postage stamps.
Tomorrow I’ll share with you some tips for making the most of your testing. There’s definitely a right way and a wrong way to go about testing your marketing materials, so pay close attention to these secrets I’ll be revealing.
Filed under Lawn Care Marketing by Chestin
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