Deadly Lawn Care Marketing Mistake #7

Well, we’ve made it to the end.  Today I’m going to share with you deadly marketing mistake #7. 

While the previous 6 mistakes are understandable and can be forgiven, this is one that is inexcusable. As mentioned previously, customers are the lifeline of any business and the only way to get new customers and get more out of your existing customers is through marketing. Throwing some marketing materials out into the marketplace, watching them fail or produce marginal results and the saying ‘oh well’ is a guaranteed recipe for disaster.

As an entrepreneur, you have two primary responsibilities. The first being the primary product or service you provide, which in this case I’m assuming is lawn care, landscaping, fertilization, seeding, irrigation, or any other green industry trade.

The second responsibility you have is the marketing of your chosen trade. I doubt seriously that you would settle for producing a shoddy product or providing marginal service. So why then would you settle for anything less than the best with your marketing efforts?

Marketing is one aspect of a business that should never, ever be outsourced or delegated. You should constantly be studying up on marketing and how to better market your business, especially direct marketing, as this will provide the biggest bang for your marketing dollar. There are countless resources available online, through books or magazines, or in your library that can help educate you on how to market your business more effectively.

An excellent resource to help you better understand how this game of marketing works and to help you be more effective at creating marketing materials that work is my 100+ page book and audio seminar found in my ‘7 Little Known Steps to Putting an End to All the Marketing Mayhem, Madness, and Miscues’ (http://tinyurl.com/j42dy) 

Now, this certainly isn’t the end all be all when it comes to marketing, but it’s definitely a great start if you’re fed up and tired of wasting your hard earned time and money on ineffective marketing.

So to recap today’s deadly mistake, you should CONSTANTLY be studying and updating your marketing know-how.  If you’re serious about taking your business to the next level, it’s definitely something you should schedule time for each and every day so you can become as proficient at your marketing as you are at your lawn care and landscaping.

Well <$firstname$>, that brings us to the end of this series.  I truly hope you’ve gained a lot of insight on how to be a better marketer of your service.  While these 7 mistakes we’ve discussed are easy traps to fall into, they are also easily avoided by following many of the steps that I’ve outlined the past few days.

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