9 Lawn Care Work ‘ON’ Your Business Ideas

I hope your week’s gone well so far and that you’ve done something each day to move your business forward. It’s so easy to get caught up in the day to day operations that we often forget about the importance of working ON the business, not just in it.

Marketing is one of those things that could be considered working ON your business. In fact, marketing is quite possibly the MOST important working on your business activity you could be doing. This is mainly because without marketing, it’s extremely difficult to get new customers. Without marketing, it’s extremely difficult to get more business out of your existing customers. In other words, without marketing you won’t be in business for very long.

So what kinds of things should you be doing to market your business and move it along? Here’s a quick list to give you some things to think about:

• Creating and sending out marketing campaigns (postcards, letters, flyers, etc.)
• Creating and sending a newsletter, ezine, or other communication to your existing customers
• Creating new ‘widgets’ or packages you can present to new or existing customers
• Putting together valuable offers for presenting these ‘widgets’ to your new or existing customers
• Writing articles to submit to local newspapers to enhance your status as the lawn care expert
• Calling current customers to make sure they’re satisfied with your service
• Meeting with other service providers, not competitors, about forming a joint venture
• Performing service or charity work in order to create some goodwill for your company’s name
• Learning about direct marketing in order to enhance your knowledge and ability to better market your business

Here’s a list of 9 different things you could be doing to help move your business forward. Each one of them individually will create positive results. Done together, and the results will be phenomenal!

Now, don’t worry about trying to do them all at once. Yes, you should eventually get to a point where you’re working on all of them, or at least a handful of them, simultaneously. Don’t expect to start off doing that though. Start slow and work your way up. Eventually, you’ll gain momentum and before you know if things will really be rocking and rolling!

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