Do You Have to Cram Your Foot in the Door?

If you are old enough to remember the time of door-to-door salesmen then you’ll remember that many times, as soon as the lady of the house opened the front door the salesman would have to cram his toe in the door so it didn’t get slammed in his face. He’d then proceed to deliver a well rehearsed sales message about whatever product or service he was selling.

While it’s not very often you see people selling door-to-door today, it still happens quite frequently. In fact, you may be one of only a handful of lawn care businesses that does some door-to-door selling to drum up business as the year begins. If you are, I applaud you for your intestinal fortitude but question your value of time.

Now, even though you may be one that doesn’t go door-to-door physically, your marketing materials may still be having the same effect as those old-time salesmen jamming their foot in the door. You see, successful marketing is about telling those that have a need or are interested in what you can offer in a way that gets them to buy without brow-beatint them about it.

Contrary to many may think, you don’t have to beat people over the head with a souped up sales message or throw in a whole bag of ‘freebies’ to convert prospects into paying customers.

The key to getting your message delivered without having to shove your ‘foot’ in the door before it gets slammed in your face is to make sure you’re delivering it to people that want to hear what you have to say. In the case of a lawn care business, that would mean home or business owners that have a lawn that needs to be maintained on a consistent basis. These people should also be familiar with the type of service you provide and they should expect to have to pay a fair price for it.

If you can consistently deliver a benefit-laden sales message to these folks, you’ll never have to send marketing materials that have to slam a foot in the door in order to be ‘heard.’

In the coming days I’ll talk more about ways you can create marketing campaigns that completely eliminate the process of sending out marketing materials before knowing if the prospect is even interested in your lawn care business.

With this insight you’ll save tons of time and even more wasted marketing money!

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