Just wanted to give a quick reminder that prices for the lawn care website design packages will be going up tomorrow. The prices will be as follows:
Silver Package - $59
Gold Package -$397
Platinum Package - $997
If you’ve been thinking about getting a website for your lawn care business, now’s definitely the time to act.
Click here now to learn more about just how much a web site can help grow your lawn care business!
http://www.lawncarewebdesignmagic.com
Filed under Websites by Chestin
I’m going to take a break from talking about marketing today to share a quote by my good friend Richard Flint. Richard’s chock full of great sayings and quotes that really cut right to the bone. He doesn’t sugar coat anything when it comes to becoming the best you can be and I love the way he delivers his message.
Even though much of business is about getting customers, providing good service, and making money, a lot of the success that is achieved in business comes because someone’s willing to work hard and make the difficult choices when the time calls for it.
This is a quote I read a few days ago and it’s stuck with me as I’ve been thinking about an issue I’m having with one of my clients. I hope it will cause you to stop a moment and think about the message you’re giving others by your actions. I hope the message is a positive one.
Here’s the thought:
If what you say you want is contradicted by what you do, then you are lying to yourself and all you have said it to.
Filed under Uncategorized by Chestin
Here’s a quick something to think about when putting together your next marketing campaign.
Every step in your marketing and advertising process should have a purpose. If it doesn’t, you’re just wasting your money.
What this means is if you ran an ad in the newspaper, it should have a clearly defined goal. When you leave a flyer on someone’s door step, it should have a definite purpose.
Basically, anytime you spend money on marketing, make sure you have a clear definition of what will make the ad a success.
Aside from Brent demonstrating the he was indeed a “complete disaster,” the next most evident lesson from this episode is something I’ve talked about many time previously.
The two teams were tasked with creating a billboard to promote a new version of an old cereal. The winning team created a billboard that was simple, had very little text, yet conveyed the desired message very effectively. Even though the losing team had a pretty good design as well, theirs was too cluttered, had a message that wasn’t conveyed very effectively, and didn’t effectively account for the type of media being used.
There-in lies the marketing lesson for the week. You see, the winning team was successful because they created a billboard that matched the medium they were using. Because a billboard receives only a few seconds of attention, it must not be cluttered and everything on it must work to effectively deliver the desired sales message.
To carry this over to your lawn care business, you too must understand the marketing medium you’re using. You must use the chosen method in a way to capitalizes on the benefits to be gained from the particular medium. To capitalize on the benefits of each medium, you must know what these benefits are.
Remember, success in marketing comes from understanding your target market, knowing how and where you can best attract their attention, then delivering a message that speaks to their wants and desires. If you can do this consistently you’ll avoid becoming what Brent demonstrated he was each week, a “complete disaster.”
Is your lawn care business positioned to capture it’s share of the 100,000+ online searches each month for the term ‘lawn care’?
Are you taking advantage of a websites ability to give you a presence in the marketplace 24 hours a day, 7 days a week, 365 days a year?
Are you looking for ways to strengthen your relationship with your customers?
If you answered ‘Yes’ to any of these questions, then it’s time you seriously consider staking your claim on the internet super-highway. If you think you’d like to have one built, but think it’s too expensive or too confusing, then look no further.
At Lawn Care Web Design Magic, we specialize in building websites specifically for lawn care or landscaping companies. With our team of talented web designers and the knowledge necessary to help you draw in your share of the market, you really can’t go wrong.
If you’re thinking about getting a website, now’s definitely the time to act. Due to the constant demand for professionally designed, search engine ready websites created specifically for lawn care or landscaping companies, we’re going to raise prices for two of our web design packages.
On April 1st, the prices will be as follows:
- Silver Package: will remain at $59
- Gold Package: will increase to $397
- Platinum Package: will increase to $997
The number of packages are limited so don’t delay if you’re thinking about getting a website for your business. Act now to lock in your spot!
Filed under Websites by Chestin
Often times people use the terms ‘marketing’ and ‘advertising’ interchangeably and while this isn’t necessarily wrong, I think there’s a fundamental difference in the two.
To me advertising is a passive approach to spreading the word about your lawn care business and the process of trying to attract new customers. You splash a few signs up here and there or you engage in some advertising campaigns, but once you’ve got them up you sit back and wait for business to come to you. In a highly competitive industry, you simply can’t do this if you hope to survive.
On the other hand, marketing is a much more proactive approach to getting new customers and spreading the word about your lawn care, landscaping, or other service business. Yes, you’ll still engage in many of the same activities you would if you were simply ‘advertising’ such as signs on your trucks or ads in the newspaper, but marketing takes it one step further. Once these things are in place, instead of sitting back and waiting for new business to come your way you’re working on step 2, then step 3, and so on.
Marketing doesn’t simply stop with putting up a few signs or ads. It’s a continuous, constant application of prospecting for new clients, sending out marketing messages, tracking results and adjusting accordingly, and developing new sales channels. In fact, marketing should be viewed as a process, not simply an event.
The minute you stop the process of marketing your lawn care business is the minute you’ve given up control over the growth of your business.
