November 23, 2005
Using Current Events to Promote Your Lawn Care Business
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p style=”margin-bottom: 12pt” class=”MsoNormal”>One of the most under-utilized ways to promote and grow your business is by taking advantage of current events. People get tired of hearing the same old sales pitch time after time. If however, you’re able to change it up and inject some creativity that plays on something going on in the world, it will make people sit up and take notice.
Believe me when I say it doesn’t have to be anything grand or spectacular. While it could be something related to world events, it could also be an annual event taking place in your community. In many states, high school football playoffs are going on. Use them to create a special promotion. Basketball is also getting ramped up and provides an excellent opportunity to create a related package. In other words, be creative and use the things going on around you everyday to market your business. Don’t give the same boring sales pitch again and again because your customers and prospects will get tired of hearing it.
To give you an example, I’ve attached a shot of an email I received on Monday from Home Depot. If you follow NASCAR at all (I’m somewhat forced to living here in Charlotte, NC…basically the birth place of the sport), then you know that Tony Stewart just won this year’s Nextel Cup title. To celebrate, Home Depot is offering 10% of your purchase through their online store. This is an EXCELLENT example of using current events to promote a business.
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p class=”MsoNormal”> What current events could you use to promote your business?
Filed under Lawn Care Marketing by Chestin
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