November 19, 2005
Making Flyers and Leave Behinds 10 X’s More Effective
I love getting emails from my readers and really enjoy answering your questions about how to grow your business. This week I wanted to share a question I received from one of your fellow readers and the response I sent.
Here’s the question:
“Regarding advertisement, I liked your idea about sending multiple flyers to the same houses. We had thought of targeting a select 300 houses in one area and sending 1000 flyers to those houses. That way they get at least 3. Also, we were wondering if you though it a good idea to put “second notice” or something to make them think that we aren’t accidentally sending the same flyers to the same houses. Anyways, we would like your feedback.”
Here’s my response:
When sending multiple flyers/door hangers/letter/etc., you DO want to put ‘2nd Notice’, ‘3rd Notice’, or ‘Final Notice’ on it. In fact, here’s an excellent way to capture your prospect’s attention. Put together a special offering and advertise it in your flyer. Be sure to put a deadline on it as well to create a sense of ‘urgency’. Then, next time you deliver a flyer, make the message slightly different but be sure to refer to the previous flyer and put ‘2nd Notice’ at the top of the flyer. Be sure to refer to the impending deadline as well. Do the same thing with the 3rd flyer you deliver. Mention the previous messages, put ‘3rd Notice’ or ‘Final Notice’ on the top, and the mention the deadline once again.
Something else to keep in mind is to make it easy for them to respond and TELL THEM how and when to do it. Don’t make any assumptions that they know they need to pick up the phone and call. You need to tell them to pick up the phone RIGHT NOW and call before they forget.
Filed under Lawn Care Marketing, Leave Behinds by Chestin
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