October 13, 2005

Direct Mail for Lawn Care Businesses - 5 Secrets to Using It Successfully

Direct mail is one of many marketing methods available to small businesses today. Even though it’s been around longer than most other marketing methods, it remains one of the most effective uses of time and money IF done properly.

I recently wrote an article about 5 keys to successfully creating a direct mail campaign for your lawn care business. To summarize, here are the 5 keys:

  1. Send the right message to the right market.
  2. You MUST get your message read.
  3. Stress benefits, benefits, benefits, NOT features.
  4. Use multi-step marketing.
  5. Don’t do ‘one-shot’ mailings.

To get all the details, you can find the article here:

http://www.lawncaremarketingmagic.com/articles/5directmail.htm

Filed under Direct Mail, Lawn Care Marketing by Chestin

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