October 11, 2005
Perry Marshall’s Cool Tips for Effective Direct Mail
If you don’t know who Perry Marshall is, he’s a direct marketing expert and the king of using Google’s Pay-Per-Click ad tool, Google Adwords. I highly recommend anything he has to offer and any small business owner would be wise to pay attention to everything he has to say.
He was recently interviewed by a reporter for the Chicago Tribune about effective direct mail techniques. Here’s a link to a copy of the article:
http://perrymarshall.com/lumpymail.pdf
Now, while this doesn’t talk about the lawn care or landscaping industries directly, the same principles apply and can be used VERY effectively for the green industry. It might take a little thinking to determine how best to apply it, but every single idea mentioned in this article would work beautifully for growing your lawn care business!
Filed under Direct Mail, Lawn Care Marketing by Chestin
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