October 13, 2005

Direct Mail for Lawn Care Businesses - 5 Secrets to Using It Successfully

Direct mail is one of many marketing methods available to small businesses today. Even though it’s been around longer than most other marketing methods, it remains one of the most effective uses of time and money IF done properly.

I recently wrote an article about 5 keys to successfully creating a direct mail campaign for your lawn care business. To summarize, here are the 5 keys:

  1. Send the right message to the right market.
  2. You MUST get your message read.
  3. Stress benefits, benefits, benefits, NOT features.
  4. Use multi-step marketing.
  5. Don’t do ‘one-shot’ mailings.

To get all the details, you can find the article here:

http://www.lawncaremarketingmagic.com/articles/5directmail.htm

Filed under Direct Mail, Lawn Care Marketing by Chestin

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October 11, 2005

Perry Marshall’s Cool Tips for Effective Direct Mail

If you don’t know who Perry Marshall is, he’s a direct marketing expert and the king of using Google’s Pay-Per-Click ad tool, Google Adwords. I highly recommend anything he has to offer and any small business owner would be wise to pay attention to everything he has to say.

He was recently interviewed by a reporter for the Chicago Tribune about effective direct mail techniques. Here’s a link to a copy of the article:

http://perrymarshall.com/lumpymail.pdf

Now, while this doesn’t talk about the lawn care or landscaping industries directly, the same principles apply and can be used VERY effectively for the green industry. It might take a little thinking to determine how best to apply it, but every single idea mentioned in this article would work beautifully for growing your lawn care business!

Filed under Direct Mail, Lawn Care Marketing by Chestin

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